Introduction
● The Market Development Assistance to MSMEs initiative under the Atma Nirbhar
Gujarat Scheme provides essential support for MSMEs to develop and expand their
markets. This assistance covers promotional activities, participation in trade fairs and
exhibitions, brand-building, and various other marketing activities. By empowering
MSMEs to reach new customers, this scheme enables sustainable growth, increased
visibility, and stronger market positioning
Objective
● To help MSMEs in Gujarat expand their market presence by providing financial
assistance for marketing, branding, and promotional activities.
● Tosupport MSMEs in becoming competitive players in national and international markets
by enhancing their brand visibility and reach
Key Features of the Scheme
1. Financial Assistance for Trade Fairs and Exhibitions
○ Subsidies for participating in both domestic and international trade fairs, expos,
and exhibitions, enabling MSMEs to showcase their products on a global stage.
2. Support for Digital Marketing Initiatives
○ Financial support for online marketing efforts, including website development,
social media advertising, and e-commerce platforms, allowing MSMEs to reach a
broader audience.
3. Brand Development and Promotion Subsidies
○ Funding for brand-building activities, including logo design, packaging, and
promotional materials that strengthen the MSME’s brand identity and recognition.
4. Export Promotion Assistance
○ Grants for activities that promote exports, such as participation in international
buyer-seller meets, promotional campaigns, and export market research.
5. Product Certification and Quality Standard Support
○ Assistance for obtaining certifications and quality standards, such as ISO and
other export-oriented credentials, to enhance product credibility in the
international market
Benefits of the Market Development Assistance to MSMEs
1. Enhanced Market Access and Brand Visibility
○ Financial support for participation in trade fairs and promotional events helps
MSMEs showcase their products to a larger audience, boosting visibility and
brand recognition.
2. Increased Sales Opportunities in Domestic and International Markets
○ With access to trade fairs and digital marketing channels, MSMEs can tap into
new markets and expand their customer base both locally and globally.
3. Reduced Cost of Marketing and Promotion
○ Subsidies for marketing activities reduce the financial burden on MSMEs,
allowing them to focus resources on other growth-oriented aspects of their
business.
4. Stronger Competitive Positioning
○ Through brand development and quality certifications, MSMEs can position
themselves as credible and trustworthy, enhancing their appeal to potential
customers.
5. Boosted Export Readiness and International Market Reach
○ Support for export promotion helps MSMEs penetrate global markets, increasing
their revenue potential and establishing Gujarat as a major contributor to
international trade
